African Digital Consultancy

Solving challenges with Digital Strategy & Innovation

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WHAT WE DO

The African Digital Consultancy works with you to create a bespoke Digital Strategy for your business. Our approach is underpinned by the fusion of Research, Digital Market Data Analysis and Behavioural Insights. Our overarching methodology encompasses the following; Design Thinking, Content Strategy, Digital Marketing Strategy, Technology Platform Strategy.

The African Digital Consultancy provides you with a clear strategic digital vision to help you drive digital engagement and business growth. Digital is blurring the lines between industries and market sectors, placing fresh demands on you to stay ahead of the curve. It is no longer enough to simply create a website, run a few ads on Google and Facebook - you need a robust Digital Strategy to ensure your marketing efforts produce a meaningful return on your investment. In an attention based digital economy, the challenge isn’t to reach more people, it’s to make the right people care and keep them engaged.

You now have to re-think your digital marketing strategies and place emphasis on a deeper understanding of customer needs. At African Digital Consultancy we help you do just that. We monitor your business products and relevant topics within your industry to surface actionable insights. Through the use of sophisticated data mapping we can achieve high value market intelligence for your Digital Business Strategy.

OUR APPROACH

We identify and execute digital opportunities that will increase your competitive advantage. Our Digital Strategy approach ensures that you are able to understand digital market landscape opportunities and threats. We enrich you with real world customer insights which enable you to deliver a seamless digital customer experience.
Our approach is also structured around two core workstreams - Research & Insights and Data Analysis. This helps you define your audiences and understand their interests, preferences, pain points, where and how to reach them effectively.

Before embarking on your Web Platform Design & Build or Digital Marketing efforts it is crucial that you have a solid foundation in place grounded by a Digital Strategy that services the real needs of your audience. By partnering with us, we can help you build long-term digital goals and objectives for your business to transform it into a digital first ecosystem.


OUR PROCESS

01.

DISCOVERY

The Discovery phase takes place at the start. This is research dedicated to understanding the digital needs and priorities of your customers, stakeholders, employees and executives.

02.

DEFINE

The Define phase creates a framework based on the results of the Discovery phase. Once a deeper understanding of your business landscape is developed, an overall digital solution is defined.

03.

DELIVER

The third stage delivers the overall solution, normally against an agreed scope. Guided by solid project management principles, Deliver brings to life, the Discovery and Define phase.

OUR SERVICES

We specialise in the following bespoke digital services;

Digital Strategy

Our digital strategy approach is insight driven and builds on extensive research, persona development, analysis, stakeholder workshops and strategic thought leadership. Digital objectives for your business are set by channel and communication to inform subsequent strategic and creative development.

Data Analysis

We help you leverage digital data so that you able to gain deeper insight into your customers. Our data analysis ensures that you are able to surface the actionable insights to apply to your business. We also use real-time data to enable evidence based decision making for your marketing teams.

Research & Insights

We combine extensive research and insights with the latest thinking in customer psychology, behavioural economics and consumer trends. This helps you define your audiences and understand their interests, pain points and preferences. Based on robust insights, we develop recommendations to help you optimise your digital marketing efforts.

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AFRICA RISING - THE NEW TECH REVOLUTION

Our new documentary, Africa Rising - A New Tech Revolution, tells the story of Africa’s Tech journey and the opportunities that Mobile and Tech innovation is bringing. From Healthcare, Agriculture and Education to Fintech and Blockchain. Africa is leapfrogging many parts of the world having skipped obsolete technologies and is catapulting straight to modern tech. This has huge positive implications for the continent and African start ups are playing a revolutionary role in solving real world needs. Africa is going digital and the story has only just begun. Something exciting is happening in Africa right now. You can watch the full documentary here.

CLIENTS WE'VE WORKED WITH