WE DEVELOP DIGITAL BUSINESS STRATEGIES IN AFRICAN MARKETS

African Digital Consultancy

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What We Do

The African Digital Consultancy design and implement effective digital strategies for growing your business. We connect the dots and identify gaps between where companies are now and where they need to be in the new digital age. The African Digital Consultancy provides companies with a clear strategic digital vision to help them maximise their online potential and drive business growth. We focus on the creation of robust strategies which form the foundation of your digital ecosystem. Our approach is centred on helping you streamline your internal organisation to boost and optimise the execution of your digital initiatives. We are data and insight driven to help you achieve your digital ambitions.

Our Approach

We focus on providing you with clear actionable strategies on how to grow your online audience, how to encourage interactions with your brand, how to increase conversions and ultimately foster brand loyalty and advocacy.

We are insight driven and combine extensive research with the latest thinking in customer psychology, behavioural economics and consumer trends.
Our three stage approach uses proven methodologies to help you get closer to what your customer expects digitally. We use the Discover, Define and Deliver approach to bring life to the digital solution.

After the solution is delivered, we provide on going analysis to ensure we provide value to help you grow and stay ahead of your digital transformation journey. Find out more about our approach below.

01.

DISCOVER

The Discover phase takes place at the start. This is research dedicated to understanding the digital needs and priorities of your customers, stakeholders, employees and executives.

02.

DEFINE

The Define phase consists of creating a framework based on the results of the Discover phase. Once a deeper understanding of your current business landscape is developed, an overall digital solution is defined.

03.

DELIVER

The third stage delivers the overall solution, normally against an agreed scope. Guided by solid project management principles, Deliver brings to life, the Discover and Define phase.

Our Services

We specialise in the following bespoke digital services;

Digital Strategy

Our digital strategy approach is insight driven and builds on extensive research, persona development, analysis, stakeholder workshops and strategic thought leadership. Digital objectives for your business are set by channel and communication to inform subsequent strategic and creative development.

Digital Consulting

Digital Disruption is changing the business landscape and it is happening fast. Many companies will not survive the next 10 years if they do not learn how to transform into a digital business. We offer unique strategic frameworks and tools that are proven to help companies thrive.

Digital Transformation

We provide digital transformation strategies that help you leverage the opportunities that new technology platforms bring to your business. We use a mix of digital technologies that ensure that your digital transformation journey has a staged approach with a clear roadmap towards innovation.

About Us

Africa is going digital. There is a fast growing middle class with a healthy appetite for technology. By 2020 some 50% of Africa’s population is expected to increase the number of people with income to spend to 650 million.

Rapid urbanisation, growing consumer spending power and unprecedented investment in the continent have combined to produce some of the world’s highest GDP growth rates.

Africa’s enthusiasm for technology is furthermore, boosting growth to African economies.

Africans now have increased access to global markets and services. This has ignited and efficiency in sectors as diverse as agriculture, fintech, health care and entertainment. In South Africa alone, Ecommerce is worth $2.3 billion annually.

It is against this backdrop of digital penetration, that the African Digital Consultancy finds itself excited to be working with the next generation of African businesses.

We operate out of Johannesburg, Cape Town and London. Get in touch with us below. We'd love to hear from you!

Meet The Founder

Prior to founding the African Digital Consultancy in 2018, Dennis Tapfuma spent 13 years delivering digital projects for agencies and corporate clients in London. He has worked with leading firms such as Accenture, SapientRazorfish, POSSIBLE, HAVAS, Wunderman, and Ogilvy.

As a Senior Digital Consultant, Dennis has managed the delivery of Digital Strategy, User Experience, Global Web Platform Builds, Digital Marketing Campaigns, CRM Strategy and Implementation and Digital Transformation for a number of clients. These include Unilever, Proctor and Gamble, GlaxoSmithKline and Emirates. "We focus on helping companies understand the importance of digital and the role it plays within their businesses," says CEO and Founder, Dennis Tapfuma. "Through offering a suite of bespoke Digital Strategy and Digital Marketing services, we provide companies with the right tools and innovation to succeed in their Digital Transformation efforts. From implementing digital platforms to consulting on what digital should be doing to grow your business."
African Digital Consultancy

Africa Rising - The New Technology Revolution [Trailer]

Our new documentary, Africa Rising - A New Tech Revolution, tells the story of Africa’s Tech journey and the opportunities that Mobile and Tech innovation is bringing. From Healthcare, Agriculture and Education to Fintech and Blockchain. Africa is leapfrogging many parts of the world having skipped obsolete technologies and is catapulting straight to modern tech. This has huge positive implications for the continent and African start ups are playing a revolutionary role in solving real world needs. Africa is going digital and the story has only just begun. Something exciting is happening in Africa right now. You can watch the full documentary here.

Clients We've Worked With